We won't call this a business plan, we'll just call it "Things to think about regarding your recording." (But it's really a business plan.)
Who owns what? Maybe you think you wrote all the songs, but if the music
was developed collaboratively with your other band members, they may
actually be entitled to co-writer credit. Make sure it's clear that
you are the writer, if that's what you intend.
The recording itself is a separate copyrightable product,
in addition to the songs themselves. If it's essentially your music
project, you are paying for it, and the other players are really just
"workers," and you want to own the masters and all rights to license and make decisions about their use, then you will need to have written agreements from every person who participates in the making of the recording that give you an exclusive right to license and collect royalties. If the
band considers it a band project, then all the band members may own the masters, but you'll want to have a written agreement specifying how licensing decisions are made. If you do a copyright registration for the recording, make sure the right people are
listed as the owners.
If all band members own the masters, but one person paid
most of the recording cost, is there an understanding in place about
how money from sales will be distributed? Actually, no matter who owns
the masters, is there an understanding in place about how sales money
is distributed?
How do you want to sell it?
If you're
only selling at your live gigs, you can pretty much record, master, and be
done.
If you want
to offer digital downloading, you should obtain ISRC codes and have them added
to each track at the time of mastering. They are free and you can get them here: http://riaa.com/whatwedo.php?content_selector=whatwedo_isrc_codes
If you want
to sell in a retail store, you should generally have a bar code. The long story about getting bar codes is
kind of complicated, but the short story is that there are several places you
can get one for a relatively small cost. However, if you'll only be putting CD's on consignment in local area
stores, you can probably skip the bar code. If the best case scenario happens and it's a hit and you can get a
distribution deal, then you'll probably need to print more copies anyway and
can add a barcode to the packaging at that time.
Most local record stores will take local CD's on consignment. This means they will put your CD on the shelf
and pay you if they sell (minus their cut, of course).
If you want to sell online, there are several different ways
to do that.
You can
sell on your own website, with a paypal
button and you personally sending out cd's as they are ordered.
You can use
a shopping cart and merchant account – but this is not worth the trouble if you
only have one product and won't be selling much.
You can use
CDBaby.com. They are an online
distribution and sales service for indie artists. You pay a set-up fee of $35 for each cd, and
they give you a personal page on their website to sell your record. You have total control over the content
posted. CDBaby will put up song samples,
and handles all the orders and shipping. You send them a few CD's at a time and they keep them on hand. They'll let you know everytime you make a
sale and ask for more cd's if they sell all the ones on hand. CDBaby also gets your music put up on all the
major download sites – itunes, rhapsody, etc. Then you can link to your cdbaby page on your
website and let them handle any orders. CDBaby is not a marketing service,
though – it's still up to you to let people know about your music and your
record.
Another note about CDBaby – once you have a cd on their
service, you can get a credit card machine from them for free and sell at your
gigs to people with credit cards. You do
the swiping, send the slips to CDBaby and they send you the money. If you're getting good crowds at gigs, cdbaby
may be worth it just for the card swiper.
There are new sites and services popping up everyday that allow indie artists to sell their music, so do a little surfing and see what you can find.
How are you going to market your CD?
Website with song samples, links to sales outlets or your
own paypal sale button.
Video on YouTube
Music fan sites on the internet
Music chat sites you can frequent
Your gigs – who will sell at the show, will you collect
email addresses for a mailing list?
Are there radio shows you want to try and get played
on? There are a number of ways to
research radio shows and specific programs that would fit your music
style. If you plan to work radio, you'll
need a budget for envelopes and postage.
Reviews
- you can send copies, with written material, to papers and magazines,
both print and online, to ask for reviews. Getting a few positive
quotes from a reviewer gives you some credibility on your sales page.
You'll need a budget for envelopes and postage if you do this.
At the beginning of your planning, you have to assess, very
realistically, what is feasible and appropriate for the CD. For example, radio play requires a certain
level of recording quality, no matter how great the music is. It may be that this first recording just
doesn't meet that level, and so your primary goal for the recording might be to
have something fans can purchase, and to use it as demos for other gigs. On the other hand, if it does meet radio play
quality, you may want to look at that avenue. (Large radio is almost impossible for indies to reach, so you'd be
looking at small shows, but they are out there.)
You also may not, realistically, have the ability to reach
very many people yet, so you know you won't sell huge numbers of CD's and
therefore want to keep production and marketing costs down.
You also need to do a realistic musical assessment. If the music isn't
up to a decent standard, don't bother sending out for reviews. Most
places won't review indie cd's if they're not very good, so you don't
risk embarrassment but you will waste your postage money.